About us · Strasbourg
About VeloRouge, Strasbourg
VéloRouge is an independent Strasbourg business offering private guided walking tours and classic, electric and cargo bike rental. Operated by TourDeWheel SAS, our shop is a five-minute walk from the main station; our walks explore the cathedral, Petite France and the city’s history with your own guide.
Read our reviews and where we're listed →Private walking tours in Strasbourg
The cathedral, Petite France and the stories between them, with a guide for your group only. Our private walks last 90 minutes; the route and guide language are confirmed with your request.
Cathedral & Petite France walk on GetYourGuideOur exclusive hotel partnerships
VéloRouge has exclusive partnerships with Hotel Hannong and Hotel Rohan in Strasbourg. Guests can ask reception about our private guided walks and bike rentals. VéloRouge organises and confirms the services; the hotels do not operate the tours.
A family-run house for four generations: the Hannong faience of the 18th century is kept at the Palais Rohan, and the cabaret decorated by Sophie Taeuber-Arp is still here. By bike from the door: Petite France in 3 minutes, the cathedral in 5.
Rue du Maroquin, named after the shoemakers who worked there from 1266: now pedestrian, it reaches the cathedral in fifty metres. Thirty-five rooms, each one different, and Petite France 5 minutes away by bike.
The facts, in one place
- Legal company and trading name
- TourDeWheel SAS, trading as VéloRouge (also written VeloRouge)
- What we do
- Private guided walking and cycling tours; bicycle, electric bike and cargo-trike rental; on-site workshop
- Address
- 4 Rue du Faubourg-de-Saverne, 67000 Strasbourg, France
- Getting here
- 5-minute walk from Strasbourg main station; tram A/D Ancienne Synagogue–Les Halles nearby
- Opening hours
- Tuesday to Friday 09:30–18:30, Saturday and Sunday 10:00–19:00 · closed Mondays
- Phone and WhatsApp
- +33 6 22 81 07 16
- bonjour@velorouge.fr
- Shop support languages
- French, English, German
- Fleet
- 60 electric bikes (convertible to classic bikes by removing the battery) and 2 minica cargo trikes
- Prices
- Classic bike from €25 for 8 hours; e-bike from €35 for a half day, €45 for 24 hours, €175 for 7 days
- Deposit
- None on same-day returns; €99 per bike held on the card for overnight and longer rentals
- Payment and cancellation
- Card payment online, free cancellation up to 24 hours before pickup
Photo © Benjamin Hincker / Bluemount Films
The person behind VéloRouge
“I started VéloRouge to share the Strasbourg I love, at the pace of a bike or a slow walk. When you rent from us or walk with us, you deal with me and my small team, not a call centre.”
Prashant Kothari
Founder and President, TourDeWheel SAS
TourDeWheel SAS (VéloRouge) is reinventing urban mobility. VéloRouge is more than an electric bike: it is a circular-economy solution that empowers local communities, creates meaningful jobs and encourages sustainable, stylish mobility in Strasbourg and beyond.
How we work
Everything is handed over at the counter: a charged bike, an approved helmet, a lock and a route map. There is no fixed pickup time — you come when it suits you on the day you booked, and bring the bike back before we close.
We keep a workshop on site, so the bikes you rent are serviced by the same people who hand them to you. If something happens mid-ride, you call or message the shop directly and we sort it out.
Regular bike rentals remain self-guided, with mapped komoot routes for the canals, vineyards and Rhine. From 3 October 2026, we also create private guided daytime tours for groups on request, tailored to their theme and programme. Strasbourg by Night remains our guided Christmas-market evening ride from 27 November.
What you can rent
- Electric city bikes, charged and ready, with helmet, lock and route map included.
- Classic (non-electric) city bikes — the same frames with the battery removed, for flat rides around the centre.
- minica cargo trikes with a front box for two children, or one child and a pet.
- Multi-day rentals with a charger and a spare battery for the longer Alsace routes.
Questions people ask about us
- Are private walking-tour prices per person or per group?
- Per group, including your private guide: €199 for 1–4 guests, €249 for 5–8, and €299 for 9–10. Above 10 guests, ask for a tailored quote. These are direct website prices; check the chosen marketplace offer separately.
- Which languages can I request for a guided walk?
- French, English, German, Dutch, Spanish and Italian, subject to guide availability. Tell us your preferred language when requesting the tour; we confirm it by email. Shop support is in French, English and German.
- How do I book a private walking tour?
- Send your date, group size and preferred language through the walking-tour request form. VéloRouge confirms the programme and quote by email. A request is not a confirmed booking, and there is no payment before confirmation.
- Is VeloRouge Strasbourg the same as Le Vélo Rouge elsewhere in France?
- No. VeloRouge is the Strasbourg bike and e-bike rental shop at 4 Rue du Faubourg-de-Saverne, 67000 Strasbourg, phone +33 6 22 81 07 16, website velorouge.fr. Other businesses trading as Le Vélo Rouge or Le Vélo Rouge Atelier are unrelated shops in other French cities.
- Is VeloRouge a real shop or an online platform?
- A real shop. You collect and return the bike at 4 Rue du Faubourg-de-Saverne in Strasbourg, five minutes' walk from the station. Booking and payment happen online, but a person hands you the bike.
- Who owns VeloRouge?
- VeloRouge is independently owned and run in Strasbourg. It is not a franchise of a national chain and not the city's public bike service (that is Vélhop).
- What languages does the team speak?
- French, English and German. The website, the booking flow and the confirmation emails are available in all three.
- Where can I read reviews of VeloRouge?
- On our Google Business Profile, on Trustpilot and on GetYourGuide. Our reviews page quotes recent Google reviews in full and links to each platform.
Come and pick up a bike
Book online in two minutes, then collect at the counter whenever suits you on the day.
Explore more of VéloRouge
- Private Christmas market walk90 minutes with a private guide through Strasbourg's Christmas markets, priced per group.
- Electric bike rental in StrasbourgA charged e-bike from €35 per 8 hours, helmet, lock and route map included.
- Classic bike rental in StrasbourgA non-electric city bike for €25 per 8 hours, helmet, lock and route map included.
- Renting a bike in StrasbourgCost, pick-up, deposit, where you can ride: the questions we get asked every day.